Shut Up And Choose - STOP DIETING. START CHOOSING.

Shut The F*ck Up. You Chose This!

Jonathan Ressler Episode 242

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Ever feel like your progress keeps getting hijacked by stress, time, or “bad metabolism”? We go straight at the story that keeps people stuck: blame feels good, but it kills control. The truth is simple and uncomfortable—your body and your life are the receipts of your repeated choices. That’s not a verdict; it’s leverage. Once you admit choice, you unlock the ability to choose differently as soon as your next meal, your next snack, or your next decision to plan or not plan.

We unpack why comfort is the real addiction, not carbs or sugar. Comfort shows up as convenience food, “I’ll start Monday,” late-night snacking, and liquid calories that feel harmless but stack into identity. One day doesn’t ruin you and one perfect day doesn’t save you—patterns do. You’ll hear how small daily decisions quietly hardwire behavior, why discipline is just repeated choices that ignore short-term relief, and how to turn temporary discomfort into lasting normal.

Then we move from theory to action with the Ownership Reset: pick one blame story, switch to choice language, select one daily behavior that breaks the pattern, and repeat it without negotiation. We detail common identity traps, the math of “only 150 calories,” and five rules for durable change: responsibility without shame, one control behavior, repeat to normal, no negotiation, consistency over mood. Expect direct, practical coaching you can use today—swap a sugary drink for water, plan one meal ahead, or remove night snacks—and start collecting identity proof that you are in charge.

Ready to stop starting over? Book the 60-minute Choice Reset on my website—apply it for 30 days and if you don’t see measurable progress, I’ll refund you 100%. Grab my free weekly tips to stay out of comfort land, and check out my book Shut Up and Choose for the full blueprint. If you’re done negotiating with yourself and want one-on-one accountability, email me at JR@JonathanRessler.com. If this hit home, subscribe, share it with a friend who needs tough truth, and leave a review to help more people choose better.

Stop Dieting. Start Choosing.


I’m Jonathan Ressler, Transformation Guide and author of Shut Up and Choose. I lost 140 pounds and built a movement the diet industry hopes you never find. No starvation. No obsession. No gym marathons. Real transformation starts when you stop outsourcing discipline and start leading yourself.

The truth is simple: weight loss isn’t about willpower—it’s about integrity. Every time you keep a promise to yourself, you rebuild confidence. Every smart choice strengthens self-trust. That’s the foundation of lasting change. My mission is to help busy, high-performing people take back control of their health, energy, and mindset—without diets, shots, or shame.

Each episode of the Shut Up and Choose Podcast cuts through the noise with real talk, proven strategies, and small, smart steps that actually last. No gimmicks. No hype. Just truth that works in real life.

Get free weekly tips at JonathanRessler.com/weekly-tips.

Click here for my Choice-Weight Analysis

Grab my book Shut Up and Choose on Amazon.
Follow me on Instagram @JonathanResslerFatLoss.
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Annoucer:

You're listening to Shut Up and Choose. The no bullshit, no excuses podcast for people who swear they wanna lose weight but keep choosing everything that stops them. And before we continue, if you're gonna bitch in mom and act like a fucking pussy the entire time, skip this one. No diets, no pills, and not one single fucking membership from my gym. Just real promises that fit real life. If you're tired of gaming, tired of the bullshit, and ready for somebody to finally call you out and tell you the truth, you are in the right place. This shrimp punches all of them right in its fat face. Shut up and choose.

Jonathan Ressler:

Hey, welcome back to Shut Up and Chews, the podcast of touching the noise, the concepts, and all the bullshit out there that's been front and people and dive industry. The truth is it all comes down to the choices because the body you're living in today is the receipt of the choices that you made in the past. So today we're gonna get right into this thing, and I'm gonna punch you in the face with something that most people will never say to you because they're too busy protecting your feelings. A huge chunk of your frustration, whether that be your weight, your stress, and the feeling that your life is stuck isn't bad luck or genetics. It's not your schedule, it's not your circumstances. It is repeated choices, repeated choices you don't want to admit that you made. You live in a culture that hands out blame like free candy. Everything has an external villain now. Your metabolism, your job, your kids, your stress, your age, your hormones, your past, your schedule. There's always something ready to take responsibility so you don't have to. And listen, I get it, some of those things are real challenges. I'm not pretending that life is easy, but challenges don't control your choices. They influence them, but you still make the choices. You still make them. Blame feels amazing in the moment because blame removes all the pressure. The second that you can point to something outside of yourself, you get relief. And relief feels like it's safe. And relief feels like it's comfortable in it. But the problem is it keeps you stuck exactly where you are. You can't fix what you refuse to own. You cannot change patterns. You keep assigning to something or someone else. So let me introduce something that most people hear is harsh, but it's actually freedom. Brutal accountability, not self-hate, not beating yourself up. Accountability is control. Accountability means if your choices built your current results, your choices can also build new ones. That's the power, whether it feels uncomfortable or not. This episode is not comfort content. If you're here looking for someone to tell you that none of this shit is your fault and you're doing amazing with while your choices keep pulling you further from the life you want, this one's gonna piss you off. And that's good because being pissed off means that you're paying attention. It means that something inside you knows there's truth here in what I'm saying. You're either gonna feel triggered or empowered during this episode. Both of those lead to clarity if you're honest enough to listen. So you have to understand something that most people spend their entire lives avoiding. You are not a victim of your daily habits. You are the creator of them. Every time you choose convenience over preparation or comfort over discipline or emotion over structure, you're basically casting a vote for the life that you're living right now. And that's not judgment, that's just reality. Reality isn't here to shame you, but reality is here to show you where the control lives. And here's the line that I'm gonna burn into your brain before we go any further. Your life is not happening to you. You're building it one choice at a time. Every meal, every snack, every time you decide to plan or not plan. Every time you decide to move your body or sit on your lazy ass, every one of those moments stacks. Those stacks become patterns, and those patterns become identity. That identity becomes your results. So before, when I said your current body is the receipt of your choices in the past, those are the results. Your current body is the results. Most people want transformation while protecting the choices that keep them stuck. That's like trying to become a bodybuilder while refusing to lift weights. I mean, it just doesn't work. If you want a different life, you have to accept that the current one was built by decisions that felt small in the moment, but stacked into something massive. This episode is gonna rip the mask off all those patterns. It's not to tear you down, but it's to give you the control that you forgot that you actually have. So let's talk about the real villain in most people's weight or health or lifestyle problems. It's not carbs or sugar, it's not your schedule, it's blame. Blame is one of the most addictive drugs on the planet because it gives instant emotional relief without requiring any real change. You've been trained to blame everything except your repeated choices. You'll say it's your metabolism, your genetics, your stress, your work, time, family, age, hormones. I mean, there's a million on that list. There's always something lined up and ready to take responsibility so you don't have to. And again, I'm not saying those things aren't real factors. They are. Life gets stressful, and your job is probably demanding and your family requires energy. But those things do not force your daily choices. They influence them, yes. You still choose how you respond. Blame removes responsibility, and responsibility honestly feels heavy. That's why blame feels so good. The second you say, I can't lose weight because my metabolism is broken, you get emotional relief. The second you say, I have no time to eat better, you get to stop thinking about the planning. The second you say, my job is so stressful, you get permission to reach for comfort food and call it survival. Blame makes you feel better in the moment, while it's quietly keeping every problem that you hate, it's keeping that one alive. But blame also protects your identity. If you see yourself as someone who's stuck because of outside forces, you never have to question your patterns. You never have to challenge your habits or confront the uncomfortable truth that your daily choices might be the main driver of your results. Victim identity is powerful because it gives you sympathy without requiring ownership. Social media and diet culture pour gasoline on that fire. Scroll through any comment section and you'll find thousands of people validating excuses for each other. Someone says they can't lose weight because of stress, and 30 fucking people jump in agreeing that stress makes change impossible. Someone says they have kids and they can't focus on themselves, and suddenly that becomes a permanent pass for neglecting health. Diet culture loves this shit because the more people believe they're broken, the easier it is to sell you the next miracle fix. So let's walk through some of the most common examples. I gave you one before already. I I have no time to eat better. You have time to eat. You chose convenience over preparation because convenience feels easier in the moment or my job is too stressful. I'm not saying your job's not stressful, your job might be very stressful. But stress doesn't physically force food into your mouth. It pushes you toward comfort choices you practice for years. This one's my favorite. My metabolism is broken. Okay, I'll admit that metabolism can influence the speed, but it doesn't override consistent behavior patterns. I have kids, so I can't focus on myself right now. Sure, kids demand the energy. I have three of them. But they also learn by watching you. Neglecting your health becomes a pattern that they inherit. So right now, I want you to do something that's probably a little bit uncomfortable. I want you to grab a pen or open your phone and list three things you blame for your weight, your eating habits, or your health. Be honest. Don't bullshit yourself. There's no you don't have to tell me, but be honest with yourself. Not what sounds responsible, what you actually believe. Those three things are not just excuses, they're shields protecting patterns you have not been willing to challenge. So here's where it gets real. Every excuse you protect protects the problem you hate. Every time you defend the reason you can't change, you reinforce the behavior that's keeping you stuck. Blame feels safe because it removes pressure, but it also removes your control. The minute you stop blaming and start owning your choices, you get your power back. And power is the only thing that changes outcomes. So let's flip this conversation from uncomfortable to powerful, because this is where most people miss the entire point of accountability. Choice is brutal. It forces you to look at your patterns without any filters. It forces you to admit that some of your current results came from decisions that felt good in the moment, but definitely cost you later. I get it, that's uncomfortable. But choice is also freedom. And most people never experience real freedom because they're too busy protecting their excuses. I did it for 59 years. If your repeated choices created your current results, whether you're fat or you're broke or you're alone, then your repeated choices can create new results. You're fit, you're flush with money, you're in a great relationship. That's not motivational fluff and bullshit. That's math, that's reality, that's control. The same pattern that built your frustration can be rebuilt into progress if you stop pretending your choices are powerless. The second you take away those excuses, you take away your powerlessness. Excuses feel protective, but they trap you. If your metabolism is the villain, you can't control it. If your job is the villain, you can't control that either. If stress is the villain, you can't control it. But if your daily choices are the driver, you gain leverage immediately. That's why accountability feels scary, because it removes the comfort story that allowed you to stay stuck while feeling justified. Choices give you back your control instantly, not eventually. Instantly. The moment you admit I chose comfort food for emotional relief, you can build a new coping pattern. The minute you admit I chose inactivity after work, you can build some small movement into your routine. Accountability is not punishment. Accountability is actually access to change. People fear accountability because it removes the emotional cushion. Comfort stories, the bullshit that you tell yourself, protect your ego and they allow you to believe that you're doing your best without forcing you to examine your real patterns. The problem is comfort stories don't improve your life. They keep you explaining your frustration instead of fixing it. So let me make this real with examples that you might recognize. Choosing fast food because it's convenient is not about time. It's about immediate ease. Planning meals, I get it, it takes effort. Fast food removes that effort in the moment while adding consequences later. Choosing snacks for emotional relief is definitely not about hunger. Think about it. When you have a snack, you're not hungry, you just want to have a snack. It's about using food to regulate stress or boredom or frustration or whatever it is that you're feeling. That pattern feels harmless in isolation, but repetition turns that into identity. So choosing to lay around or in activity after work is another silent pattern. You tell yourself you're too tired, but that choice builds a routine where movement becomes optional instead of automatic. Choosing short-term comfort over long-term control happens in dozens of small, tiny moments every day. Not one of them, none of them feel life-changing, but together they shape your results. So here's a line I want stuck in your brain because it cuts through every excuse. You can't hate your results while defending the choices that created them. You can't complain about your weight while protecting your late night eating. And you can't complain about your energy while protecting your sedentary lazy ass habits. And you can't complain about progress while protecting convenience-based food choices. The brutal part of choice is admitting that some of your comfort patterns are costing you the life you want. The freeing part, on the other hand, the freeing part of choice is realizing you can change those patterns starting with your next decision. Control is not hidden in complicated plans. Controlling is sitting inside the next choice you make when nobody's watching. Let's talk a little bit about the addiction that nobody wants to admit they have. It's not sugar, it's not fucking carbs, and it's sure shit not junk food. It's comfort. Comfort is the real addiction driving most of your bad choices. And it is so normalized that people protect it like it's a basic human right. You've heard yourself, I've said it myself. You want change. You say you want to lose weight, you say you want more energy, more confidence, more control. But if we're honest, most people want those things without losing comfort. That's where the entire system collapses. You want a new life while protecting the routines that built the current shitty one. That's like saying you want to get stronger, but refusing to lift anything heavy. I get it, comfort is seductive because it feels harmless in the moment. You grab fast food because it's easy. Snack because, hey, it's relaxing. You skip planning because thinking ahead feels like work. None of those choices feel destructive by themselves. But comfort doesn't destroy you through one big decision. Comfort destroys progress through thousands of small ones. People love to talk about discipline like it's a personality trait that some people are born with. Discipline is nothing more than repeated choices that ignore comfort long enough to build a new identity. The reason discipline feels rare is because emotional relief beats discipline for most people. When stress hits, comfort wins. When boredom hits, comfort wins. When exhaustion hits, comfort wins. And it's not because you're weak, it's because comfort is predictable and instantly rewarding. So let's break down how comfort shows up in daily life. Food is the obvious one. Food is not only fuel for most people. Food is a reward. I know it is for me. It always was in my life. Food is stress relief and it's celebration, it's distraction. The second life feels heavy, food becomes the easiest emotional escape. You're not eating because you're hungry. You're eating because comfort is faster than confronting your stress. Avoidance is another comfort pattern that wrecks your progress. You avoid planning meals because planning forces you to think about your choices kind of ahead of time. You avoid stepping on the scale because it might show you results you don't want to face. You avoid exercise because starting feels uncomfortable. I know when I first started walking, I could only walk like a hundred feet, and then I built up to 200 feet, and then now I'm up to like five miles. But avoidance feels like relief in the moment, but it quietly locks you into the patterns that you claim you want to change. Procrastination is comfort disguised as time. You tell yourself you'll start on Monday. You tell yourself you'll start after the vacation or when life slows down. I know this is not a news flash, but life doesn't fucking slow down. You're delaying discomfort because starting requires effort and uncertainty. Procrastination is comfort wearing a calendar around its neck. Negotiation with habits is the sneakiest comfort trap of all. You tell yourself one snack will not matter. One missed workout, eh, no big fucking deal. One fast food meal, hey, it's not going to matter. And you're right. One doesn't matter. The problem is the repetition. Negotiation turns occasional comfort, which is absolutely fine, but it turns it into daily identity. Every time you negotiate, you reinforce the belief that your boundaries are flexible when your emotions get loud. And here's the realization that changes everything if you accept it. Discomfort is not punishment. Discomfort is the entropy for change. Every identity shift requires you to step away from habits that felt safe. That'll feel awkward, it'll feel inconvenient and unfamiliar. But that's not failure. What that is is a transformation actually starting. So you don't lose weight by finding comfort inside better habits. You lose weight by becoming comfortable with temporary discomfort long enough for better choices to become normal. Now I want to talk about the pattern most people completely ignore while they obsess over single meals, single bad days, or single moments they think ruined everything. Nobody fucking gains weight from one bad day. Nobody loses weight from one perfect day. Your body is built by patterns, not moments. And the patterns that shape your body are created through daily micro choices, those small, smart choices or small, stupid choices that you barely notice. You keep treating weight like it changes from dramatic swings, but it doesn't. Weight changes through repetition. The small things you do over and over quietly stack until they become identity. And identity drives behavior, whether you're thinking about it or not. Repeated patterns, that's what creates identity. If you repeatedly grab a soda instead of water, you build the identity of someone who drinks liquid calories daily. If you repeatedly snack at night, you build the identity of someone who associates relaxation with ease. If you repeatedly skip planning meals, you build the identity of someone who reacts to hunger instead of controlling it. You don't wake up one day and suddenly become that person. You become that person through repetition. You repeat it over and over again. And once that identity forms, your behavior starts running on autopilot. And that's where most people lose control without even realizing it. You stop consciously choosing, you default. You you grab the drink, you grab the snap, you skip planning, you eat based on mood. Not because you made a decision in that moment, because your identity already decided that for you. So let me walk you through a couple patterns that quickly shape most bodies. Daily liquid calories are one of the biggest silent drivers of weight gain. Soda, sweet coffee, sweet tea, sweet coffee drinks, juices, energy drinks, these feel small because they don't feel like meals. But one or two of those daily drinks every day becomes a repeated calorie pattern that stacks month after month. People obsess over food while drinking their progress away without even noticing. Night snacking, another massive identity builder. Most people don't snack at night because they're starving. They snack because it's part of their relaxation routine. TV turns on, the phone comes out. Food just becomes automatic. I know I am guilty, guilty, guilty of that. That single pattern repeated nightly builds hundreds of extra calories that feel harmless in the moment, but they're super destructive over time. Skipping planning, and I'm not saying a meal, you don't have to prep your meals. I'm not a meal prepper at all, but I plan what I'm gonna eat. I try to plan what I'm gonna eat at least one or two meals a day. So skipping planning is one of the most overlooked weight drivers. When you don't plan, hunger makes decisions for you. And hunger almost never chooses balanced meals. Hunger chooses convenience, speed, and fucking emotional comfort. People think they struggle with discipline when the real issue is they built a pattern where they constantly rely on last minute choices. Eating based on mood is another one of those quiet identity traps stress or boredom or celebration, frustration, anxiety. If food becomes your emotional regulator, your calorie intake becomes tied to how your day feels instead of what your body needs. Mood eating feels justified because emotions feel urgent. Repetition there turns that pattern into an automatic behavior. And here's where the math destroys most of those excuses. Small calorie choices can pound massively across time. An extra 150 calories a day feels kind of irrelevant. It's one soda, one snack, one extra handful of food. Over a year, that single repeated pattern can translate into roughly 15 pounds of body fat. And that's not from one moment. That's from daily repetition yet you barely even think about. The good news is that same meth works in reverse. If you remove small calorie patterns, you create long-term fat loss that feels slow, but it becomes permanent. People chase dramatic diet changes while ignoring the daily small choices that actually shape your body. Here's the line you need burned into your brain because it removes all the confusion. Your body is the physical receipt of your repeated choices. Not your best days, not your worst days, your repeated choices. So let me say that again. Your body is the physical receipt of your repeated choices. If you want to change your body, you don't need to overhaul your life overnight. In fact, that never fucking works. You need to interrupt the patterns you repeat without thinking and replace them with patterns that support the identity that you're building. Now we get into the part where everything stops being theory and starts becoming control. This is the ownership reset framework. This is how you rip control back from excuses and put it exactly where it belongs. Most people live inside automatic blame patterns. This framework forces you to interrupt those patterns and replace them with deliberate choices. Step one is identifying one area you keep blaming. Not five, not ten, just one. This is where you stop pretending your struggles are random and start identifying the excuse you lean on the most. For most people, it's time or stress or emotions or convenience. You tell yourself you have no time to eat better, or you tell yourself stress forces bad food choices or emotions make eating uncomfortable or uncontrollable. You tell yourself that convenience is your only option. Those aren't just explanations, those are identity shields. Every time you repeat those stories, you protect the patterns that keep your results exactly where they are. Step two is replacing blame language with choice language. This is a big one for me. This is where accountability gets real and uncomfortable, and that discomfort is exactly what creates power. Instead of saying I had no time, you say, I chose convenience over planning. Or instead of saying work stress made me eat junk, you say, I chose comfort food to cope with stress. Instead of saying I was too tired to cook, you say, I chose ease over preparation. That shift, that small tiny shift, might sound small, but it completely changes control. Blame language makes you powerless. Choice language puts you back in charge. So the minute you say you chose something, you gain the ability to choose differently next time. That's how ownership starts. Step three is choosing one daily behavior that directly breaks the pattern you identified. This isn't about fixing your entire lifestyle overnight. That's your fucking ego talking. This is about selecting one behavior that punches a hole in that excuse pattern. If your blame story is time, you plan one meal ahead every day. You don't have to prep it, just plan it. Not your whole week, just one meal. If your blame story is emotional eating, you remove nightly snacks that show up when your guard is down. If your blame story is convenience drinks, you replace that sugary shit with water or something else at zero calories. If your blame story is poor meal structure, you add protein to breakfast so your day starts anchored instead of chaotic. That one small behavior becomes your ownership anchor. It becomes daily proof that you're not stuck. You're choosing. Step four is repeating that behavior without any negotiation. This is where identity starts forming. You do the behavior daily, not when it's easy, not when you feel motivated, daily. You track follow through, not perfection. You're not chasing flawless execution because you'll never have it. You're building identity proof. Every day you follow through, you collect evidence that you're someone who owns your choices. That evidence stacks up. That stack changes how you see yourself. And when identity shifts, behavior stops feeling forced and starts feeling automatic. That's how control becomes permanent. Now, here's another challenge, and this is where you stop being a listener and start being someone who changes. Choose one blame story you keep repeating. Be honest. Don't bullshit yourself. Don't pick the socially acceptable one. Pick the one you actually believe. Then replace it with one daily ownership behavior that breaks that pattern. You don't need a new diet. You need to stop outsourcing responsibilities for your choices. The moment you reset ownership, you reset your results. So let's talk about why the message like this piss people off. Why maybe you're pissed off. It's not because the message is wrong, it's because they're uncomfortable. Accountability feels like an attack when someone is addicted to comfort. When you spend years explaining your struggles through outside forces, hearing that your choices might be driving your results feels personal. It feels threatening. It feels like someone is ripping away the safety blanket you've been using to protect your habits. Most people don't resist accountability because they hate results. They risk accountability because it removes the identity of being stuck. And victim identity is fucking powerful. It gives you sympathy and validation and community. There are entire social circles built around sharing frustrations without demanding change. The moment you accept ownership, that identity disappears. And losing an identity, even if it's a painful one, can feel scary. Ownership also forces change instead of discussion. Discussion is safe. You can talk about weight loss for fucking years without ever changing behavior. You can analyze your plants and compare diets and consume content nonstop. But ownership shuts down endless conversation and replaces it with action. Action removes your hiding places and it forces you to face your pattern. That's why so many people stay in research mode instead of execution mode. Research feels productive without demanding discomfort. Here's the reality: most people never say out loud. Most people would rather be comforted than transformed. Comfort means someone tells you that your struggle is understandable and out of your control. Transformation means someone shows you where your control actually lives and expects you to use it. That's me. Comfort feels good immediately, and transformation, on the other hand, builds results slowly and permanently. Most people choose immediate emotional relief over long-term change. So let's strip this down to what actually works. First, you accept responsibility without turning it into self-hatred. Ownership is not about beating yourself up for past choices. Ownership is about recognizing that past choices created patterns and new choices can break them. Shame keeps you stuck, but responsibility moves you forward. Second, you choose one daily behavior that reflects control. Not a complete lifestyle overhaul. One behavior that proves that you're in charge of your patterns. Remove your nightly snacks or your sugary drinks or plan one meal ahead, add protein to breakfast. Simple behaviors repeated daily create identity proof. Identity proof creates confidence, and confidence fuels consistency. Third, you repeat that behavior until your identity shifts. Not until it feels exciting, not until you lose 10 pounds, until it feels normal. Normal is the finish line for sustainable change. When a behavior feels normal, it stops requiring emotional effort. That's when results stop being fragile. Fourth is you remove negotiation from daily choices. Negotiation is where people sabotage themselves just as once, or I'll be better tomorrow. Today was stressful. Every negotiation weakens your identity and strengthens your old patterns. Boundaries create sustainability and that creates automatic behavior. So the last one, the fifth one, is you protect consistency over emotional swings. Your feelings, they're gonna change daily. Stress is gonna hit, your motivation, you know, I think motivation is bullshit. It'll disappear, bad days are gonna show up. Consistency means your behavior doesn't change every time your mood swings. You follow through because that's who you're becoming, not because you feel inspired. So here's the line you need locked into your brain if you want permanent change. You're not fixing your weight, you're fixing who's in control of your choices. When control shifts, everything else follows. So let's close with the part where everything becomes unavoidable with no sugar coating, no soft landing, just the truth that either changes your life or makes you uncomfortable enough to finally admit what's going on. Nobody is forcing your daily food choices or dragging you to the drive-thru. Nobody's putting snacks in your hand at night, or making you skip meal planning, or skip movement, or eat based on emotion. Life can be stressful and chaotic. Life can absolutely make good choices harder, but harder is not the same as forced. You're still choosing. Every bite is a choice, every snack is a choice, every drink is a choice, every time you decide to plan or not plan is a choice. And those choices are not isolated moments because they stack up. They repeat, they build patterns. Those patterns build identity, and identity quietly builds your future, whether you're paying attention or not. You didn't wake up overnight frustrated or stuck because you had one bad day. You woke up there because your repeated choices built a pattern that became who you are. That's not judgment from me. That's fucking reality. And the reason that matters is because if repeated choices built your shitty identity, repeated choices can rebuild it. So your identity becomes destiny, not your intentions, not your goals, not your motivational burst, your identity, the person you are when nobody's watching, the person you are when stress hits, and when comfort is calling your name. That version of you determines everything. So here's your final challenge. And I want to actually say this out loud, not just think it. Say it where you can hear yourself. Shut the fuck up. I chose this. Not as punishment, as power. Because the moment you admit you chose patterns that build your current results, you unlock the ability to choose different patterns starting right now. And follow it with this. And I can choose differently starting today. So shut the fuck up. I chose this, and I can choose differently starting today. Not Monday, not next month, today. Your next meal, your next snack, your next moment you feel like negotiating with yourself. That's where identity shifts. Now I want you to take action, not just listen and nod your head. So you can message me, comment, tell me one excuse that you're retiring, not reducing, not managing, retiring. And tell me one daily choice you're locking in starting today that proves you're done hiding behind that excuse. So here's something I'm really excited to announce. It's something new. If you have like 30, 40, 50 pounds to lose, this is for you. You don't need another diet. You need to stop negotiating with yourself. Your current weight is the receipt of your choices. I lost 140 pounds without dieting, not because I found some magic program, but because I raised my standards and stopped acting like my health was optional. That's why I created the 60-minute choice reset, one hour where we rebuild how you make decisions in real life so you stop buying plans and start getting results. No fucking meal plan, no macro tracking, no gym workouts, no babysitting. If you apply what we build for 30 days and you don't see measurable progress, I'll refund you 100%. This should be the last money you ever spend on weight loss. If you're serious, book it. You can find that on my website. If not, you can keep starting over Monday. If you want reinforcement while you build that new identity, that's exactly why I created my free weekly tips. One direct, no bullshit message every week that pulls you back to reality when your brain starts drifting toward comfort and excuses again. They're short, they're sharp, and they keep your focus where it belongs. You can get those again on my website, jonathanrestle.com. If you want the full philosophy behind everything you heard in this episode, I definitely suggest you read my book. It's called Shut Up and Choose, the same as a podcast. It breaks down how choices build identity and why willpower keeps collapsing and how to create behavior that sticks long after motivation disappears. It's the blueprint for permanent change, not temporary weight loss. You can get that on Amazon where an Amazon bestseller. Again, it's called Shut Up and Choose, and it's available on Amazon. If you're at the point where you're done bullshitting yourself and want someone to call you out and hold you accountable and rebuild your identity with you step by step, that's what my one-on-one work is built for. It's honest and uncomfortable and it's direct. And it works because we eliminate excuses and replace them with repeatable daily choices that rebuild who you are. If you're ready for that level of accountability, email me personally at JR like Jonathan Wrestler, Jr. JonathanRestler.com. I read every single message myself, no assistants, no middlemen, just you and me getting brutally honest about the choices and your future. Because at the end of the day, transformation doesn't come from learning more. It comes from choosing differently and repeating it until it becomes who you are. You take the first step when you finally shut up and choose.

Annoucer:

Thanks for listening to Shut Up and Choose. If today's episode slapped you with some truth, good. That means it worked, and you've dropped the pussy attitude. Make sure to like, rate, and review, and connect with Jonathan on Instagram at Jonathan WrestlerFatlaw. On YouTube at Jonathan Wrestler, and online at JonathanWrestler.com. No gimmicks, no excuses, no bullshit. Smaller choices. Jonathan Choose. Now, go make a better fucking choice.